The DS affinity scheme provides all serving Police Federation members, retired officers and police staff with the benefit of purchasing a new DS car at exclusive prices through the Citroen & DS Coventry dealership.

Purchases must be made through the following Citroen & DS Dealership, but can be delivered to any address nationwide:

CITROEN & DS Coventry
Herald Avenue


How the Scheme works:

> Discounts are available on all models, the levels of saving varies by model

> Police Federation members, retired officers and police staff are able to extend the scheme benefits to their immediate family

> Customers may part-exchange their current vehicle

> Cars can be delivered to any address within the UK free of charge

> Optional extras and accessories also incur a discount

> All purchases include free metallic paint


Please contact Citroen & DS Coventry on the contact details below for a quotation.


Who Qualifies?

Immediate family is defined as follows:
Wife, husband, brother, sister, son, daughter, mother, father, mother-in-law, father-in-law, brother-in-law, sister-in-law, uncle, aunt, niece, nephew, grandmother, grandfather, son-in-law, daughter-in-law, grandson and granddaughter.


Purchase Process

The following process details how members can take advantage of the exclusive savings:

1. First, select your model of interest. Call Citroen & DS Coventry for a quotation to meet your specific needs:
      T: 02476 718340

2. Once you are ready to place an order you can download and complete the form from the 'Documents' section on the left side of this page

3. Once completed, please send your form to West Midlands Police Federation for validation:
      E: westmidlandspf@polfed.org

4. West Midlands Police Federation will send your validated form back to you to forward on to the dealership, or forward to your relative to send to the dealership, if applicable

5. The dealer is now able to order and register a vehicle for you

6. Call West Midlands Police Federation on 0121 700 1200 if you have any queries on the above


  • Please note, prices are subject to change at any time
  • Vehicles purchased must be retained for a minimum of 6 months
  • Each participant has an entitlement to purchase a maximum of 3 vehicles in any calendar year 


BONUS: All purchases include free metallic paint on all cars 

All Citroen UK vehicles come with the following warranty assurances:
Cars - 3 years / 60,000 miles, 12 year anti-corrosion, 3 year paint warranty. In addition to the comprehensive warranty, each vehicle comes with 1 year roadside assistance and recovery package in the event of mechanical breakdown.  This cover can be extended through the supplying dealership.




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